Monday, June 26, 2023
Conspicuous Consumption
Plutarch, Life of Cato the Elder 18.3 (tr. Bernadotte Perrin):
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For most men think themselves robbed of their wealth if they are prevented from displaying it, and that display of it is made in the superfluities, not in the necessaries of life. This, we are told, is what most astonished Ariston the philosopher, namely, that those possessed of the superfluities of life should be counted happy, rather than those well provided with life's necessary and useful things.
πλούτου γὰρ ἀφαίρεσιν οἱ πολλοὶ νομίζουσι τὴν κώλυσιν αὐτοῦ τῆς ἐπιδείξεως, ἐπιδείκνυσθαι δὲ τοῖς περιττοῖς, οὐ τοῖς ἀναγκαίοις. ὃ δὴ καὶ μάλιστά φασι τὸν φιλόσοφον Ἀρίστωνα θαυμάζειν, ὅτι τοὺς τὰ περιττὰ κεκτημένους μᾶλλον ἡγοῦνται μακαρίους ἢ τοὺς τῶν ἀναγκαίων καὶ χρησίμων εὐποροῦντας.
